“I feel so out of it” she said, clutching her little bottle of water.
No wonder she felt “out of it”, because her little body was most probably being overwhelmed by some gender bending chemicals, courtesy of her little plastic water bottle.
Mankind’s love affair with plastic bottles
Mankind’s love affair with plastic bottles filled with water, represents the pinnacle of human irrationality. Despite rising awareness of the global environmental plastics disaster we have created, the trend of consuming vast amounts of an expensive product we do not need (what is wrong with tap water?) and then discarding the container, is growing rapidly.
In the beginning (round about 1760) water for “therapeutic” uses was sold in glass bottles.
Then came the plastic bottle cap in 1917 and in 1941 British chemists developed a form of plastic called polyethylene terephthalate (PET). This product was then made strong enough to contain carbonated drinks and in 1978 Coca Cola introduced the first two litre plastic bottle, which became the standard container for fizzy drinks of all sizes.
The French were the first to spot the potential and were first to perfect the trick of selling water at hugely marked-up prices – by marketing it as a natural miracle – initially in green glass bottles. “Deep below the plains of southern France, in a mysterious process begun millions of years ago, nature herself adds life to the icy water of a single spring: Perrier”.
That was the advertising campaign and the Perrier brand was born. For some time it was the only drink to be seen sipping. By 1985 water snobbery had replaced wine snobbery and the elite ordered their water by brand name as they once did their Scotch.
Liquid gold rush
Within 5 years, the two agents of the environmental apocalypse – water and plastic bottles – were combined. No matter that nearly a quarter of the bottled water being sold in America was actually filtered tap water; the marketing world was in overdrive, creating a liquid gold rush. Bottled water is still the fastest growing drinks market in the world. The global market was valued at R2.3 trillion in 2013 and is expected to reach R4.2 trillion by 2020.
It is ironic that a product initially marketed as a health booster, through its association with plastic, became a threat to health. More than 15 million of plastic bottles are each day incinerated, dumped in landfill sites or discarded on land or in the sea where they can enter the human food chain via contamination of marine life. Ironic also that we drink this “life giving” bottled water that has been shown to be contaminated with bacteria and a variety of chemicals.
The peddlers of bottled water are also shameless in their use of pristine shots of snowy mountains and glacial lakes as the sources of these waters, while ignoring the evidence of the harm that their products wreak on people and the environment.
90 % of teenagers have gender bending chemicals from plastic in their bodies.
Research has shown that young people are influenced by advertising that associates bottled water with ultimate convenience – so convenient that they ignore research data which indicates that 90 % of teenagers have gender bending chemicals from plastic in their bodies.
Please explain to me what is wrong with an inexpensive little water filter connected to the tap on the sink in your kitchen or kettle boiled water which you cool down and drink from a re-usable glass bottle? Please explain to me why you would be too lazy to properly clean your glass water bottle on a daily basis.
However, I am a realist and have no doubt that there is a long way to go before people in general will kick this expensive, pointless and lethal habit of drinking water from a plastic bottle.
Bottled water / de / 05 11 2018